Loyalty programs are great ways to get consumers more engaged with brands. As such, we’ve seen a myriad companies implement loyalty rewards into their offerings.
In the 2017 COLLOQUY Loyalty Census, it was discovered that while the U.S. has reached its highest-ever amount of members in loyalty reward programs, the growth rate has actually seen a decline.
Here are the numbers:
3.8 billion | Number of loyalty reward memberships in 2017
3.3 billion | Number of loyalty reward memberships in 2015
15 percent | Loyalty reward program growth in 2017
26 percent | Loyalty reward program growth in 2015
57 percent | Amount of consumers that abandon loyalty programs due to lengthy point-earning process