Today In Data: Customers Loyalty Program 411

We offer solutions for any business challenge.

Today In Data: Customers Loyalty Program 411

Loyalty programs are great ways to get consumers more engaged with brands. As such, we’ve seen a myriad companies implement loyalty rewards into their offerings.

In the 2017 COLLOQUY Loyalty Census, it was discovered that while the U.S. has reached its highest-ever amount of members in loyalty reward programs, the growth rate has actually seen a decline.

Here are the numbers:

3.8 billion | Number of loyalty reward memberships in 2017

3.3 billion | Number of loyalty reward memberships in 2015

15 percent | Loyalty reward program growth in 2017

26 percent | Loyalty reward program growth in 2015

57 percent | Amount of consumers that abandon loyalty programs due to lengthy point-earning process

SOURCE

Electronic Merchant Services
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.